Abstract: With almost 10 billion people expected to live on the planet by 2050, the world is facing unprecedented challenges to ensure adequate living needs in light of depleting natural resources. Sustainable development is the key answer to address these needs and to identify measurable steps in doing more with less. This involves a balanced approach roadmap with continuous improvement. Key market segments such as vinyl together with leading manufacturers and stakeholders can play a major leadership role in addressing sustainable development in the Cable and Connectivity industry by employing a “Purpose Driven” sustainability strategy that includes positioning, collaboration, a clear roadmap, and a branded performance.
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